Anticipations

If you pay any attention to Twitter's trending topics, you might have seen Thor: Love and Thunder or some variation trend a whole bunch of times in the last couple of months.

This isn't uncommon for Marvel films (or any real blockbusters these days), often because people who've made their online personality synonymous with various franchises. Trailer tracking has long been a thing on the internet — I have plenty of memories visiting Apple's dedicated movie trailers site in the days before YouTube (I would totally read a long-read story about how this site came about and how influential it was) trying to see what the latest glimpse of an upcoming film, but social media has supercharged that.